Courtesy of TheVerge

Framework Laptop 12: Solusi Modular Laptop Murah Terhambat Tarif AS

To inform readers about the new Framework Laptop 12, its pricing, features, and the challenges faced due to new US tariffs.

11 Apr 2025, 00.05 WIB

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Ikhtisar 15 Detik

Framework Laptop 12 menawarkan desain modular dan kemampuan perbaikan.
Harga untuk Laptop 12 lebih tinggi dibandingkan dengan laptop entry-level lainnya.
Framework berkomitmen untuk menyediakan perangkat yang dapat diupgrade dan ramah lingkungan.

United States - Framework, a modular computer company, has introduced the Framework Laptop 12, a 12-inch 2-in-1 touchscreen PC aimed at fixing issues with entry-level laptops. However, new US tariffs have made it difficult to maintain entry-level pricing, causing delays in US preorders and pauses in sales of their cheaper models.

The Framework Laptop 12 starts at Rp 9.03 juta ($549) in the US, but this price does not include storage, memory, ports, or an operating system. The prebuilt model, which includes these components, starts at Rp 13.14 juta ($799) . Despite the higher prices compared to typical entry-level laptops, Framework emphasizes the repairability and modularity of their products.

The Laptop 12 features a six-core 13th Gen Intel Core i3-1315U from 2023, with an option to upgrade to a 10-core i5-1334U. The DIY and prebuilt models are expected to ship in June and July, respectively. Framework is also planning to release a color-matched stylus with a removable battery soon.

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Analisis Kami: Framework menunjukkan bahwa ada pasar yang menghargai laptop yang mudah diupgrade dan diperbaiki, walau harga awalnya lebih mahal. Namun, keberlanjutan model bisnis berdasarkan modularitas harus diimbangi dengan strategi harga bersaing untuk menembus pasar entry-level yang sangat sensitif pada harga.

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Analisis Ahli:

Mark Spoonauer: Framework menghadirkan solusi inovatif untuk masalah laptop entry-level dengan fitur modularitas yang unik, tapi tarif tambahan di AS bisa menjadi hambatan signifikan untuk penetrasi pasar.

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What's Next: Framework kemungkinan akan terus menghadapi tantangan harga karena tarif dan kebutuhan konsumen akan harga yang kompetitif, namun tetap mempertahankan segmen pasar penggemar laptop modular dan yang menghargai kemudahan perbaikan.

Referensi:
[1] https://theverge.com/news/646031/framework-laptop-12-price-preorder-uk-eu-ca