Courtesy of TheVerge

Zuckerberg's Bold Idea to Revitalize Facebook: Deleting Friends' Lists

To explore and discuss Zuckerberg's idea to delete friends' lists on Facebook to increase user engagement and its implications.

16 Apr 2025, 02.42 WIB

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Ikhtisar 15 Detik

Mark Zuckerberg mengusulkan ide radikal untuk menghapus daftar teman pengguna Facebook.
Meta sedang mencari cara untuk meningkatkan relevansi budaya Facebook di tengah persaingan.
Pendekatan terbaru Meta termasuk memperbarui pengalaman pengguna dengan tab teman yang lebih sederhana.

United States - In 2022, Meta CEO Mark Zuckerberg proposed a radical idea to boost Facebook's user engagement by deleting everyone's friends' lists and having them start anew. This idea was discussed during Meta's antitrust trial, where Zuckerberg expressed concerns about Facebook's declining cultural relevance. He suggested starting the experiment in a smaller country to gauge the impact before a broader rollout.

Tom Allison, Head of Facebook, responded with skepticism, questioning the viability of the idea given the importance of the friend use case to Instagram. Zuckerberg also inquired about the feasibility of converting profiles to a follow model. Despite the bold proposal, Zuckerberg acknowledged that the idea was never implemented.

Instead, Meta has taken a different approach to revitalize Facebook, such as introducing a revamped friends tab that doesn't show algorithmic content. Zuckerberg emphasized the importance of Facebook's success for the overall success of Meta, highlighting the need to get the strategy right. The discussion underscores the challenges Meta faces in maintaining Facebook's relevance in a rapidly changing digital landscape.

Sumber: https://theverge.com/news/649246/mark-zuckerberg-facebook-friends-wipe-reset-meta-antitrust-trial