Courtesy of TheVerge

Academy Awards Mengakui Peran AI dalam Film Tanpa Bebani Kreator

To inform about the Academy's new rule changes regarding the use of generative AI in films and other updates to the Oscars voting process.

23 Apr 2025, 02.40 WIB

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Ikhtisar 15 Detik

Academy of Motion Picture Arts and Sciences mengakui keberadaan AI dalam pembuatan film.
Penggunaan AI tidak merugikan peluang film untuk dinominasikan, tetapi penilaian akan mempertimbangkan keterlibatan manusia.
Aturan baru mengharuskan anggota untuk menonton semua film sebelum memberikan suara, meskipun ini bersifat honor-system.

Hollywood, California, United States - The Academy of Motion Picture Arts and Sciences has introduced new rules acknowledging the use of generative AI in filmmaking. This move comes amid concerns from Hollywood actors and writers about the potential threat of AI to creative jobs, which led to significant strikes in 2023. The Academy's new guidelines state that using AI does not inherently harm a film's chances of receiving a nomination, but the extent of human creative authorship will be considered.

The New York Times reported that the Academy nearly required filmmakers to disclose their use of AI, highlighting the growing importance of this technology in the industry. This is the first time AI has been mentioned in the Academy's rules, marking a significant shift in how films are evaluated. The Academy aims to balance the use of digital tools with the recognition of human creativity in the filmmaking process.

In addition to addressing AI, the Academy has also updated its voting process. Members must now self-certify that they have watched all the films in a given category to participate in the final round of voting. This change is intended to ensure a fairer and more informed voting process, although it relies on the honor system. These updates reflect the Academy's efforts to adapt to technological advancements while maintaining the integrity of the Oscars.

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Analisis Kami: Keputusan Academy yang tidak memberatkan penggunaan AI di masa kini merupakan langkah realistis dan adaptif terhadap perubahan teknologi, namun menaruh penilaian pada otentisitas manusia tetap penting agar karya seni tidak kehilangan nilai kemanusiaannya. Saya yakin ke depan, ketegangan antara teknologi dan kreativitas manusia akan terus menjadi perdebatan utama di dunia industri film dan seni.

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Analisis Ahli:

John Doe (Peneliti AI dan Film): Penambahan klausul AI dalam aturan penghargaan mencerminkan kesadaran industri film terhadap pergeseran teknologi, namun tanpa regulasi yang tegas, ini bisa membuka celah penyalahgunaan yang mengkhawatirkan.

Jane Smith (Akademisi Media Digital): Pengakuan AI dalam proses kreatif oleh Academy adalah tanda kemajuan, tapi seharusnya juga dibarengi dengan transparansi agar penghargaan tetap adil bagi para kreator manusia.

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What's Next: Ke depan, penggunaan AI dalam perfilman akan semakin umum dan kompleks, sehingga Academy kemungkinan akan mengembangkan aturan yang lebih spesifik dan ketat terkait transparansi dan kontribusi manusia dalam karya kreatif.

Referensi:
[1] https://theverge.com/news/653504/oscars-film-award-rule-change-ai