Artikel - Stripe's Unique Customer Feedback Strategy Gains Elon Musk's Approval

United States - Patrick Collison, CEO of Stripe, revealed that the company invites a customer to its leadership meetings every two weeks to gather candid feedback. This practice aims to generate new ideas and maintain customer empathy, despite Stripe having other feedback systems in place. Elon Musk supported the idea, calling it a 'good idea' on X.

Stripe, founded in 2010 by Patrick and John Collison, provides payment processing tools to millions of businesses globally. The company processed Rp 23.02 ribu ($1.4) trillion in payments in 2024 and was valued at Rp 1.50 juta ($91.5) billion in early 2025. However, some users have criticized Stripe for shifting its focus towards large enterprise clients.

Despite the criticism, many praised the customer-in-the-room tactic for keeping the culture focused on what matters. Stripe laid off 300 employees in January but still plans to grow its headcount to around 10,000 by the end of the year. The practice of inviting customers to leadership meetings has sparked interest from other companies like Cloudflare and Shopify.